For Immediate Release
West Bloomfield, MI - November 15, 2000
eCRM Firm Click2Community Secures Funding
for Product Development and Launch
Click2Community, an eCRM (Customer Relationship Management) provider
focusing on the residential construction industry, announced today that
it has secured additional first round funding from Toronto's Venn-Mitchell
Investments. The company will use the funds for continued product development
and product launch. The investment provides Venn-Mitchell Investments
with an ownership stake and a member of the group will serve on the
Click2Community Advisory Board.
The vast and fragmented home building industry, represents a market
that is over $260 billion in North America. Although builders have been
slower to adopt new technology than other vertical industries, the huge
increase of buyers using the Internet to begin their new home search
and fierce competition between builders has prompted builders to begin
looking for solutions that go well beyond web browsing. Builders are
taking notice of how the web is changing their business and are looking
for appropriate tools and partners to help them.
The Company's flagship product, Click2Customer™, enables builders to
provide an interactive and personalized buying experience for homebuyers.
The product suite integrates a builder's web, sales, marketing and customer
service channels and provides a 360º view of the customer. At the core
of the suite is a configuration and business rules engine that enables
quotation, order and change management of complex or feature-rich products
and services. The web-based, hosted solution is built on a robust, open
and scalable technology platform and distributed application architecture
to facilitate integration with back-office and supply chain functions.
"Click2Customer will help builders exploit the real power of the Internet,"
said Click2Community President, Dave Goettlicher. "By externalizing
their business processes and product options to the web, builders will
engage and entice a whole new array of prospects. By effectively and
securely integrating their web, marketing, sales and service channels,
the builders will become customer-centric in the digital world."
Click2Community has established technology partnerships with IBM, Microsoft,
Oracle and Lotus Development Corporation. Rhonda Belinc, Click2Community's
Marketing Vice President said "By leveraging an impressive partner company
network and the industry, technology and business experience within
our dedicated team, Click2Community is positioned to help revolutionize
the way that builders market, sell and service homes. We have a great
solution portfolio, a large, expanding market, and a great core team.
While we have established some great technology partnerships we are
currently pursuing industry and equity partners. We understand the importance
partnering will play in meeting the needs of our market and aggressively
growing our company."
About Click2Community
Click2Community, headquartered in West Bloomfield, Michigan, brings
Internet-based Customer Relationship Management to production homebuilding.
The Click2Customer™ suite enables builders to provide a personalized
selection and configuration experience for homebuyers.
Click2Community provides business solutions aimed at companies and
industries requiring complex product configuration, collaboration and
e-business capabilities. The initial portfolio is designed to meet the
needs of production homebuilders, while establishing a highly reusable
set of core products and services that will be re-purposed for other
vertical markets.
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